With the Internet, the social networks, and the blogosphere, we have amazing opportunities for connection and re-connection. With all that potential for contact comes greater potential for disappointment because our expectation has risen exponentially. So when that friend or family member who previously would have only sent a Christmas card once a year ignores our brilliant and intuitive post on Facebook, we somehow feel ignored and even rejected.
What is the solution?
Have you seen FB posts that say they’re running a test to see who actually follows their posts, and they pose some kind of crazy question, like “When was the first time you saw me brush my teeth?” And the folks whose loyalty is really in question ignore the post, primarily because they are busy finding a cure for cancer, reading a Harry Potter book, or in some way saving the world. Then an irreparable rift happens or at least a good sulk. Well, I…
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